Globetrotting: February 2016
Campaigns from Malaysia, India and Canada
Each month, Globetrotting highlights pieces of work from around the Leo Burnet global network. Check out our February selections, below.
Leo Burnett Malaysia
Non-stop Energy, Non-stop Prosperity
Tenaga Nasional Berhad
Leo Burnett Malaysia and Tenaga Nasional Berhad (TNB), the largest energy provider in Malaysia, ring in the Chinese New Year with a unique, modern twist of a traditional art form— a “Lion Dance.”
This energetic and highly skilled performance in a setting similar to a nightclub with neon lights is a non-stop, virtual experience.
On February 17, the campaign hosted a “LionOnDemand” digital engagement session during which online community members could submit requests of actions they wanted the “Lion” to perform.
The behind-the-scenes video offers more insight on the context of this festive performance and reveals challenges involved in a major production like this one.
Leo’s Thjnk Tank
What We Love
McDonald’s Germany partnered with Leo’s Thjnk Tank (a joint venture between Leo Burnett Germany and thjnk) to release the brand’s first Valentine’s Day spot in the market. The spot celebrates the memories of those we once loved in life that we never forget.
At the beginning of summer, we follow the story of a young boy and girl who meet during their family’s vacation at the beach. Like many sweet summer flings that include wading in the waves, watching the sun set and, eating Big Macs together, we know what happens when the holiday ends and it’s time to leave. Or do we? Watch what happens.
Leo Burnett Toronto
Being able to order food that’s promptly delivered to your home is something worth celebrating, claims food delivery service Just Eat, one of Leo Burnett Toronto’s new business wins from 2015.
The integrated campaign launched February 1 and reinforces the belief that ordering in is the better choice. The spot’s quirky use of “Out-Doubles,” stand-ins who attend to numerous undesirable tasks while you eat in, is a humorous way of reinforcing the message.