Leo Burnett Singapore Named Tigerair Social Media AOR
Leo Burnett Singapore successfully navigated a pitch from Tigerair and was named the airline’s social media agency of record.
The agency will manage Tigerair’s integrated social media channels including Facebook, Twitter and Instagram across Singapore, Philippines, Hong Kong and Indonesia.
“We are thrilled to be partnering Tigerair,” said Rebecca Ang, general manager of Leo Burnett Singapore who led the pitch. “We are ready to embark on the Tigerair journey and continue to build the brand in this socially connected world across the region.”
Chris Chiu, CEO of Leo Burnett Singapore added, “We were able to distil their brand in an honest way and showed how we could maximize Tigerair’s social presence to the next level.”
Tigerair is a leading Singapore-based no-frills airline that operates flights to 39 destinations.