LB Tailor Made Sao Paulo Named 2013 Agency of the Year
Nine new clients, 110 awards and one particularly amazing campaign
The Leo Burnett Worldwide 2013 Agency of the Year celebration took place Thursday night in Chicago to recognize and celebrate our people and our product from our agencies around the world.
In addition to recongizing this year's Agency of the Year winner, the ceremony also honored Leo Burnett Worldwide's Bright Stars, Pencil Award winners, Pitch of the Year and the HumanKind Communication Award.
Congratulations to the Leo Burnett Worldwide 2013 Agency of the Year: Leo Burnett Tailor Made Sao Paulo
It has been quite a year for Leo Burnett Tailor Made.
• The office won nine new accounts.
• Was the third most awarded Brazilian agency at Cannes, with two Gold and six Silver.
• Won 110 awards, both national and international, over 12 months, among them D&AD, Clio Awards, New York Festival, One Show, El Ojo, El Sol and Fiap.
• Created the Vitória/Hemoba case "My Blood Is Red and Black," Brazil's most lauded and award-winning work over the last year.
Bright Star winners are the finalists in the running for the Agency of the Year. Bright Stars are each top overall performers in all aspects of the business – financial, creative and people. In addition to our 2013 AoY Tailor Made Sao Paulo, the Bright Star Winners are: Leo Burnett Beirut Leo Burnett Buenos Aires Leo Burnett Chicago Leo Burnett Frankfurt & Berlin Leo Burnett Sydney
The Pencil Award recognizes outstanding achievements in creativity in traditional or non-traditional media. These three pieces of work were honored as the best of 2013.
Leo Burnett Tailor Made Sao Paulo – Hemoba & Esporte Clube Vitória, “My Blood is Red and Black”
Leo Burnett London – Pantone, “Pantone Queen”
Leo Burnett Zurich – Swiss Life, “Life’s Turns in a Sentence”
Black Pencil (for excellence in design)
Leo Burnett Chicago – Peace One Day, "Recipeace"
Pitch of the Year
This category acknowledges those offices and leaders who pushed pitching to the limit and took great risk to win; who fully leveraged our creative reputation and put the brilliance of HumanKind at the forefront.
Pitch of the Year was created to inspire us with the kind of ambition, effort and passion it takes to win.
Gold Leo Burnett Chicago – Pfizer
Silver Leo Burnett Moscow – Megafon
Bronze Beacon – BMW Mini
HumanKind Communication Award
The HumanKind Communication Award was established to recognize the best HumanKind idea in the network.
The 2013 winner was Leo Burnett Sydney and Chicago for Coca-Cola’s “Small World Machines.”