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Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

EVP David Kennedy


Lisa Morch

VP, Director of Knowledge Mgmt

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Leo Q+A: Nicolas Chidiac

In this edition of Leo Q+A, we had the chance to chat with Nicolas Chidiac, Leo Burnett Chicago’s new senior vice president, strategy director for Kellogg’s, who recently transferred from Leo Burnett’s Dubai office. Read on to learn about Nicolas’ favorite campaigns of all time and what his ideal day would look like. (Hint: It involves lots of seafood and beaches.)

Official Job Title:
SVP, Strategy Director

Describe your job in one word:

What’s on your to-do list this year?
Get a Social Security Number, bank account, phone number and (this part might be overly ambitious but that’s just the way I am) find a place to live

How would your co-workers describe your personality?
Wells Davis once told me that I’m “chilled” just like him.

What's the first thing you do in the morning?
Skype with mommy (true story).

Where do you do your best thinking?
In conversations with people smarter than me.

Do you have a personal motto?
Afraid not.

Favorite Leo Burnett quote:
That’s like asking someone to choose a favorite between their children.

What are you most passionate about outside of work?
Seafood on a beach, preferably in Greece.

What does your perfect day look like?
Seafood on a beach, preferably in Greece (assuming the ATMs work).

What creative talent would you most like to have?
Decent handwriting.

What’s your greatest advertising-related fear?
Being the “nobody really knows what he does” guy.

How do you feel about the current state of advertising?
Struggling to capture value; but from what I’m hearing, Cannes entries were at a record high this year.

How would you like to end your career?
See “perfect day” and “passion” responses.

What would you say is your most creative accomplishment?
I wrote a book, but it wasn’t very good.

What advertising lingo do you most overuse?

What trait do you value most in your co-workers?

What do you think most people misunderstand about the business?
See the Cannes Press and Outdoor categories.

If you could be a character in any commercial, who would it be?
Chris Christmas Rodriguez.

In work or life, what’s the biggest risk you’ve ever taken?
Moving to Leo Burnett Chicago from Leo Burnett Dubai.

If you could go back and give advice to your intern self, what would it be?
Nobody cares what you think.

Three all-time favorite campaigns:

• The Home Office (British Police)
• Diet Tango: You need it cause you’re weak
• Simple Bold for McDonalds

Take a look at past Leo Q+A's:
Leo Q+A: Ali Wilde
Leo Q+A: Zoe Crowther
Leo Q+A: Susie Henry
Leo Q+A: Dan Gilroy
Leo Q+A: Christopher Riebling
Leo Q+A: Alexander Haase
Leo Q+A: Daniel Spadaro
Leo Q+A: David Kuta
Leo Q+A: Sarah Tynan
Leo Q+A: Josh Raper
Leo Q+A: Charley Wickman
Leo Q+A: David Schermer
Leo Q+A: Anne Beebe